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// About me
My name is João Lucas Santana, I am 23 years old, from Brazil, and I work as a thumbnail designer while pursuing a degree in Advertising.
My journey in design began in 2021, when I started looking for a way to make money online. Since childhood, I have always been connected to art, but my first contact with the world of thumbnails came when I tried to create my own YouTube channel. The channel did not work out, but during that process I discovered Photoshop and found my true field of work.
Over time, I became a professional graphic designer and specialized in creating strategic and visually impactful thumbnails focused on increasing my clients' video CTR.
Today, I understand that the thumbnail is the viewer's first contact with a video. In a feed full of content, standing out visually is essential. That is why I aim to combine strategy and aesthetics, delivering eye-catching designs that generate real results and strengthen each channel's visual identity.
// Projects
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Coming soon
// Process
I understand the video, the target audience, the channel and the CTR goal.
I develop the visual idea: composition, expression, color and hierarchy.
Delivered in high resolution with revisions included within the agreed deadline.
Final file optimized for YouTube in multiple formats.
// Feedback
Testimonials from those who have worked with me
"João has been an outstanding graphic designer to work with on my YouTube content, consistently delivering polished, eye-catching visuals that elevate every video idea I give him. He has a sharp eye for design trends and translates ideas into clean, professional graphics quickly, whether it's thumbnails, sport graphics, and template designs. Beyond his technical skill, he's reliable, communicative, and easy to collaborate with, always open to feedback and quick to iterate until the final product is exactly right. I'd recommend him without hesitation to any creator or brand looking for a designer who combines creativity with consistency."
"His work is always great, quick, and converts to more views! If anything needs tweaked it gets handled instantly!"
"JLS has great creativity and doesn't mind working and adjusting the project until I'm satisfied and get exactly what I'm looking for."
"Working with JLS has been an awesome experience! He's extremely creative and makes thumbnail planning and execution a breeze, helping take my content to a new level. I really appreciate his timely responses and quick turnaround times."
// Contact
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